As the world's largest search engine, Google has numerous users worldwide, covering 250 countries and 113 international domains. It supports 109 languages, and the keyword advertisements can be published in 41 languages, occupying more than 70% of the global market.

As an enterprise, Google obtains income by providing advertising services, thus enabling advertisers to publish important and economical online advertisements related to specific web pages. This not only provides users with practical advertising information, but also brings benefits to advertisers.

Google AdWords is the search engine keyword advertisement provided by Google. It adopts the online advertisement mode on a pay-per-click basis. Advertisers have to pay for advertisements only when users click on advertisements. Thousands of advertisers have joined the Google AdWords program to promote their products and services online through targeted advertising.

YouTube is the world's largest video website and the second largest search engine. As the most successful online video service provider in the current industry, the system of YouTube processes tens of millions of video clips every day, so as to provid high-level services such as video upload, distribution and browsing for thousands of users around the world. Now YouTube has more than 1 billion users, covering 73 countries and supporting 61 languages. In every minute, there are 100 hours of movies being uploaded on average. The annual growth rate of movies viewed on mobile devices is 90%.

At the same time, YouTube is also the best platform for recommending games to players. 70% of users subscribe to channel topics related to games, 90% of global gamers watch videos on YouTube, and 60% of them visit YouTube once a day.

YouTube advertising platform can provide accurate targeting, simple and effective targeting method allows you to easily find active and associated users. At the same time, YouTube advertising is result-oriented, which will increase the traffic of the website by more than 20% while driving 5% of the search flow. There is no risk in placing advertisements on YouTube. If users are not interested, they can choose to skip after 5 seconds without any charge. You only need to pay after users watch your advertisement video.

Twitter is one of the ten most visited websites on the global Internet. As of July 1, 2012, Twitter had 517 million registered users, 100 million daily active users (DAUs) and 325 million monthly active users (MAUs).

As an American social network and microblog service website, it allows users to publish their recent news and ideas in the form of tweets on mobile phones. All messages are limited to 140 characters and are described as "Internet SMS".

As Twitter advertisement enjoys good user experience design and accurate serving capability, Twitter advertisement and the services provided by Twitter itself is well integrated. The background of Twitter advertising system provides targeting conditions, including geographic location, gender, language, equipment and platform, followers, interests, customized audience, TV, etc. It is exactly with these detailed serving conditions that advertisers can truly find the target audience they hope to be placed on demand, and improve the relevance between advertisements and users.

At the same time, Twitter provides a self-service advertising service platform. The platform has a standardized serving process, very detailed serving conditions, clear Ads auction methods, and clear performance reports. Advertising accounts can continuously optimize advertisements according to their performance.

As a business communication platform for professionals around the world, LinkedIn is committed to providing a communication platform for professionals around the world and helping them to develop their strengths. By building the exclusive contact connections, its global membership has exceeded 500 million, covering more than 200 countries and regions.

The marketing solutions of LinkedIn differ from other social media in the real user resources and big data advantages on its platform. Currently, 42% of LinkedIn's Chinese users hold positions above manager level, 36% with master's degree or above. The purchasing power index of users is 28% higher than that of similar enterprises and social media websites, and the number of business decision makers is 2.8 times higher than that of similar commercial websites.

LinkedIn marketing solutions are provided in three forms, namely display advertisement, enterprise promotion newsletter and promotion InMail. Thanks to its unique global social media platform, high-quality workforce, precise target targeting and measurable advertising transformation effect, LinkedIn helps Chinese enterprises to build commercial brands and expand business opportunities for the global and local markets.

Pinterest was founded in 2011 and now has more than 176 million registered accounts, with a total of more than 1 billion collections and 50 billion plus Pins. More than 2.5 billion pages are viewed every month, and 14 million entries are pinned every day. On average, each user stays on the website for 98 minutes every month, hence it is one of the most popular social networking sites in the world.

Pinterest is a web and mobile phone application that allows users to use its platform as a visual exploration tool for personal creativity and project work. Some people also regard it as a social networking site for picture sharing.

Pinterest adopts a waterfall view to display the picture content. In this mode, users do not need to turn pages as new pictures are automatically loaded at the bottom of the page, thus allowing them to discover new pictures continuously. Web users can save the pictures of interest in Pinterest and other users can follow or forward them.

Pinterest's promotion Pin is a native advertising form. A data analysis of 25,000 retailers shows that 20% of all traffic from social media to e-commerce websites comes from Pinterest. Users attracted by Pinterest are 10% more likely to place an order for shopping than those by other social networking sites.